The fifth graders, Niko's grade, have a large project called a Market Day at school.
They have to group up, or work as individuals.
They need to do market research, select a product to make, advertise it, make a commercial and in the end they will have the actual Market Day, where they sell all their products (with their special elementary school money).
Niko and his friend decided to make Survival Bracelets.
This is the commercial they made for their bracelets.
It is quite entertaining.